ASIC has been quite vocal in its concern about unlicensed advisers promoting and working in the SMSF sector.
The following clip is a great interview with Graham Colley from the SMSF Professionals Association of Australia (SPAA) discussing the importance of advice.
The interview also highlights the need for accountants to seriously consider their own business and their licensing options prior to 1 July 2013:
As seen on wealthprofessional.com.au